October 28, 2011

The BB Cream Trend

You may heard of BB creams and if you have not, you will.  BB creams or Blemish Balm Cream started in Korea and is the hottest thing in Asia right now.  It is slowly becoming popular in the U.S. as well.  It is a beauty product that is formulated to be soothing and contain skin-regenerating properties.  Many companies claim that they contain ingredients that are helpful to the skin, such as caffeine, Aloe Vera, and SPF of 30 and higher.  Some even have whitening agents and anti-aging ingredients.  BB creams are generally not heavy and feel nourishing on the skin.  When I first heard of BB creams my first question was “what is the difference between a BB Cream and tinted moisturizer?”  I learned that they are in deed very similar, however, generally, BB creams have higher SPF and anti-aging agents.  That is not true for all BB creams since many tinted moisturizers contain similar products.  I believe that BB creams are a new selling point and everyone loves something new.  Therefore different cosmetic brands are catching on the trend to compete with other brands.  For example, MAC cosmetics joined the trend by recently adding their own BB Cream to their Prep + Prime collection, the MAC Prep + Prime Beauty Balm.  The beauty balm claims to be “lightly tinted in a nearly sheer beige tone to work on an array of complexions, it creamily re-texturizes the skin and then goes on to excel at being a face primer with high everyday UVA/UVB SPF 35 defense”.  The 1 ounce tube is a whooping $30.  I have learned that MAC reps have been telling people that their new BB cream actually works well as a primer rather than what most BB creams claim to work as.  I have yet to try the new product but find that it is not a true BB cream.  

Overall, BB creams are still fairly new in the states and I am waiting for that perfect product that will do everything.